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  1. wroclaw.pl
  2. Privacy Policy

Last updated on 18/11/2024

  1. General provisions
  1. This Privacy Policy applies to the rules of use of the services operating within the www.wroclaw.pl website, which are hereinafter collectively referred to as the ‘Sites’ and individually as the ‘Site’.
  2. This Privacy Policy sets out the rules for the processing of any information constituting personal data that is acquired in connection with the use of the Sites by any individual hereinafter referred to as the User.
  1. Personal data controller
  1. The personal data controller is Agencja Rozwoju Aglomeracji Wrocławskiej Spółka Akcyjna, a joint-stock company based in Wroclaw, Plac Solny 14, Tax Identification Number (NIP) 897-171-03-46, 50-062 Wrocław, National Business Registry Number (REGON) 020204230, registered in the District Court for Wrocław-Fabryczna in Wroclaw, 6th Commercial Department of the National Court Register (KRS) under the number KRS 0000248319, with fully paid nominal capital of PLN 42,094,990.00, hereinafter referred to as the ‘Controller’.
  2. The Controller attaches great importance to the protection of the privacy and confidentiality of personal data of users of Sites and exercises due care to select and use appropriate technical and organisational measures ensuring the protection of processed personal data. The Controller protects personal data from their unauthorised disclosure as well as their processing in violation of applicable legal provisions.

III. Legal basis of data processing

  1. The Controller processes information about the User in accordance with legal provisions, particularly the Regulation of the European Parliament and the Council (EU) 2016/679 of 27 April 2016 on the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereinafter called GDPR).
  2. On the basis of the provisions of GDPR, the Controller is entitled to process the User’s personal data in the following circumstances:
  1. the User consents to the processing of his personal data,
  2. the processing of the User’s personal data will be necessary to fulfil the Controller’s legal obligation,
  3. when this is necessary for the purposes resulting from legitimate interests of the Controller or third parties.
  1. The Controller is entitled to process personal data collected by third parties that have been made available to the Controller on the basis of the data processing agreement.
  2. During the performance of various tasks and projects being carried out with the help of or via Sites, the Controller co-operates with third parties, in particular with the Municipality of Wroclaw. In such cases, the Controller may process personal data at the request of such third parties as the Processor within the meaning of Article 28 of GDPR, which will be notified to the User, and the Controller will meet all requirements specified in this provision.
  1. Scope of personal data processing
  1. The use of Sites will not require registration by the User or the submission of any personal data. In some situations, reporting certain data will be required for the purpose of access to a specific service. These services include:
  1. newsletter service based on sending trade information subject to the User’s consent,
  2. publication of ads,
  3. participation in conferences.
  1. In cases described in par. 1, the Controller may process the following personal data of the User:
  1. Full name
  2. Nick,
  3. Phone number,
  4. E-mail address
  5. The User may also express his consent to making his personal data available to the Controller for the Controller's marketing purposes.
  6. Irrespective of the above, the User using Sites may make the following data available to the Controller:
  7. IP address,
  8. URL address of the request,
  9. domain name,
  10. type of browser,
  11. number of interactions with the Site,
  12. amount of time spent on the Site,
  13. date and time of using the Site,
  14. geolocation data,
  15. technical information about the device.
  16. The aim of the processing of data referred to in par. 3 by the Controller is to analyse activities of Users who use the Site and to customise the content of Sites, particularly ads, to the User’s preferences. The data referred to in par. 3 are collected in an automated manner. The User’s consent will allow the Controller to customise the content of ads. The User’s consent is voluntary and is not required for the proper use of Sites. If the User does not give his consent in this respect, the Controller undertakes not to process the User’s data.
  1. Period of personal data processing

Personal data submitted by the User will be stored for the following periods:

  1. cookies – 1 year,
  2. analytic data – 26 months (from the last visit to the Site),
  3. participation in a competition – 6 years,
  4. other data – 2 years, unless the consent to personal data processing is revoked, data are removed upon request or an objection is made.
  1. Availability of data to other entities

Personal data of Users may be made available to the following entities:

  1. the Controller’s employees and collaborators authorised to process personal data,
  2. the Controller’s partners, public authorities to which data will be submitted due to pending proceedings and on the basis of applicable legal provisions.

VII. User's rights

  1. The User who has submitted personal data is entitled to:
  1. access the content of his data,
  2. rectify his data,
  3. modify his data,
  4. restrict the scope of data processing,
  5. delete his data,
  6. transfer his data (data portability).
  1. In addition to the rights referred to above, the User may revoke his consent to process data submitted by the User at any time. When the Controller learns that the User’s consent has been revoked, the Controller will immediately take actions to remove stored data.
  2. The User may exercise the rights referred to above by contacting the Controller as specified in Chapter XI item 2 of this Privacy Policy.
  3. The User is entitled to submit a complaint to the supervisory authority (Chief Data Privacy Officer) if he thinks that data are processed by the Controller in violation of the applicable law, particularly the provisions of GDPR.

VIII. Profiling and targeting

  1. The Controller places profiled ads and targeted ads on the Site.
  2. Targeting means the identification of specific factors due to which it is possible to adjust the User to a group of other Users with similar preferences and general characteristics.
  3. Profiling means any form of automated processing of personal data that consists in the use of personal data for the evaluation of some personal factors of a natural person, particularly for an analysis or forecast of aspects concerning the results of work of this natural person, his economic situation, health, personal preferences, hobbies, credibility, behaviour, location or movement.
  4. Ads and contents addressed to the User’s devices and browsers will be published on Sites according to the following criteria:
    1. geolocation,
    2. displaying on the specific Site,
    3. displaying in articles on specific topics,
    4. technical information about the User’s device.
  5. Within the scope of submitted data, the Controller will assign each User to a specific category in order to adjust ads to Sites used by Users.
  6. Any received information and data about Users may be transferred to partners in connection with profiling and targeting.
  1. Cookies
  1. The Site automatically collects data contained in cookies.
  2. ‘Cookies’ mean IT data, particularly text files, that are stored in the User’s end devices and are intended for the use of websites.
  3. Cookies are used by the Controller only for the operation of the Site, including the identification of the User’s device, the display of pages of the Site in a manner adapted to the User’s individual needs, the creation of anonymous statistics of the Site and the improvement of the efficiency and effectiveness of using Sites.
  4. The User may consent to the storage of cookies by checking the consent box in the dialogue window concerning cookies immediately upon downloading of the Site by the browser. The user's consent to the storage of cookies is voluntary in the case of functional, analytics, performance, advertising and other cookies. The required cookies are essential for the core functions of the website and the website will not function as intended without them. These cookies do not store any personally identifiable data. You can update or change the valid consents at any time by clicking on the cookie settings in the footer of the website.
  5. The User may, at any time, block the installation of cookies, delete permanent cookies or otherwise modify the conditions for storing or receiving cookies, using the appropriate options of their Internet browser for this purpose, with the proviso that disabling cookies in their browser may cause difficulties in using the Site.
  6. Within the scope of the site, the Controller also uses the services of third parties that use cookies, among others,  for the collection of analytical information and aggregate statistics. This allows the Controller to analyse site traffic and continuously make improvements. At any time, the User may object to the collection of data when using cookies provided by third parties.

Entities that use cookies for the above purposes include:

  1. Google LLC, with the registered office at 1600 Amphitheatre Parkway, Mountain View, California 94043 USA. The Controller uses Google Analytics, Google Pixel, Google Maps, Google Search Console, Google Tag Manager, YouTube, Programmable Search Engine. Blocking the processing of information by Google Analytics is described at: https://tools.google.com/dlpage/gaoptout?hl=pl.
  2. Gemius S.A. - conducts research on user behaviour on websites based at ul. Domaniewska 48, 02-672 Warszawa. Objections to participation in the Gemius study can be expressed, among other things, by accepting the opt-out clause: http://optout.hit.gemius.pl/removeEN.php. Additional information on the cookie policy is available at: http://www.gemius.pl/cookie-policy.html
  3. Crazy Egg with the registered office at 16220 E Ridgeview Ln, La Mirada, California, 90638, United States. The Controller uses a tool to analyse user behaviour on the site. Additional information on the privacy policy is available at: https://www.crazyegg.com/privacy. Anonymous marketing data can be removed at: https://www.crazyegg.com/opt-out
  4. Optad360, based in Wroclaw at ul. Braci Gierymskich 76, 51-640 Wrocław. The Controller uses the services of Optad360 to optimise the use of advertising space on the website. Additional information on the privacy policy is available at: https://pl.optad360.com/polityka-prywatnosci/
  5. GRAVITEC POLSKA Sp. z o.o. – system for the creation and delivery of web push notifications, a limited liability company, incorporated in Poland (KRS number 383495111), having its registered office at ul. Niedzielna 34, Warsaw, 02-966. Additional information on the privacy policy is available at: https://gravitec.net/pl/privacy-policy
  6. Cookiebot – a platform for managing cookie consents, Usercentrics A/S, Havnegade 39, 1058 Copenhagen Denmark. Additional information on the privacy policy is available here: https://www.cookiebot.com/en/privacy-policy/
  7. Spotify – based at Regeringsgatan 19 SE-111 53 Stockholm, Sweden. The Controller uses a widget to play podcasts embedded in web pages. Additional information on the privacy policy is available at: https://www.spotify.com/pl/legal/privacy-policy/
  8. Newrelic – a platform for monitoring all components of the IT environment with its headquarters at 188 Spear Street, Suite 1200, San Francisco, CA 94105. Additional information on the privacy policy is available at: https://newrelic.com/termsandconditions/privacy

Data transfer outside the EEA

Our Partners and third parties are mainly based in countries in the European Economic Area (EEA). Some of them, e.g. Google, are based outside the EEA. Partners guarantee a high level of protection for your personal data. These guarantees arise in particular from the obligation to apply the standard contractual clauses adopted by the Commission (EU) and to comply with the provisions of Article 46(2) of GDPR.

  1. Security of the User’s and children’s data
  1. The Controller undertakes to use adequate technical means to achieve the maximum level of security with regard to the User’s personal data, making every effort to prevent any unauthorised access to data.
  2. The Controller undertakes to protect data from accidental or unlawful disclosure to unauthorised persons, destruction, loss, damage, alteration and processing that violates the applicable law.
  3. The Controller represents that it will not intentionally collect and process personal data reported by persons aged below 16 years without obtaining prior consent from their parents or other legal representatives.
  4. If the Controller learns that it has obtained unintentionally any personal data of a person aged below 16 years, the Controller undertakes to take immediate action to cease the processing of such data and delete them.
  1. Final comments
  1. This Privacy Policy may change due to the technological progress or modification of existing standards. Therefore, the Controller undertakes to review the Policy periodically and to introduce regularly the most recent legal and technological updates.
  2. In the case of any doubts concerning the content of this Policy, you can obtain clarification after sending a message to the Controller by e-mail: rodo[at]araw.pl or by post:

Agencja Rozwoju Aglomeracji Wrocławskiej S.A., RODO

Plac Solny 14

50-062 Wrocław

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