The new Hamlet serves to showcase and scrutinise communication design concepts, advertising being only one of possible means of communication. The festival brings design workshops to show that everyone can be a designer and that communication design is not only about science but also about society.
New formula
The overview is organised by the students and lecturers of communication design at the Wroclaw University and will be held on 4 December at 6 pm at the EU Hall of the Faculty of Law, Administration and Economics, Wroclaw University. "We've lost one letter in the name, but we have a completely new formula. We've decided to focus more on the solutions that can be defined as functional, practical, inclusive, sustainable as well as development-, society- and environmentally friendly. We also want to point out that communication design, as strategic problem solving and designing solutions that are easy to use and deeply ingrained in social communication," explains Mariusz Wszołek, PhD, one of the festival's organisers.
As you like it
The overview serves as an opportunity to showcase and scrutinise Polish communication design solutions that were divided into 5 categories: design (packaging, information, products), advertising, city (social, administrative and local activities), media (media topics and media discourse) and phenomenon (society and the market). "We got used to the fact that we could poke fun at bad advertising, express astonishment at how embarrassing some adverts were and enjoy the fact that no one came to collect the prize. We had a lot of fun and so we could continue in this vein. We were terrified by something else, however. While bad advertising is now slightly better, mainstream tastes are only getting worse. We've decided to change this. Hence the idea to launch the Hamlet. We want to showcase what we like, what has a societal impact, what can change our environment and our habits, we want to show something new. 'To be or not to be' as our patron said," says Professor Michael Fleischer, the founder and main organiser of the festival.
