"Wrocław brands" is a project addressed to students of Wrocław upper secondary schools. Its idea was to present 10 selected Wrocław brands. Each presentation consisted of a short (approx. 7-minute) film and a description of the history and achievements of the company – all posted on the website www.wroclawskiemarki.pl.
The films were made in a form of an interview with the creators/owners of the brand, who sprang up internationally and talk about themselves, their successes and failures, their idea for the business, important events, selection of studies and soft competences important for achieving the objectives they set for themselves.
An invitation to participate in the project was accepted by:
EuroprofilClarenaHasco-LekSelenaWork ServiceImpelBisekTelForceOneKoelnerGetin Holding.
In this way a new, unconventional support tool for teachers dealing with spreading knowledge about entrepreneurship was created. Its usefulness is particularly appreciated by those who would like to provide their students with the largest possible amount of practical, worldly information. The materials are composed in such a way so as to allow to create lesson scenarios both for individual cases and using comparative methods. The thematic range, in turn, ensures a diversified subject matter of the classes: from learning the specific nature of various industries, through certificates and economic awards, the idea for own business, preparing a business plan to stock market debuts and investment in human resources.
An integral part of the "Wrocław Brands" project was a competition for teachers of entrepreneurship entitled "The lesson with an entrepreneur" – for the best lesson scenario written based on the materials posted on the website www.wroclawskiemarki.pl. The competition was organised with a view to the most active and most creative teachers who would like to share their ideas and teaching methods with the entire teaching environment.
The result of the competition was given in November 2011. 3 best works were awarded by the jury with notebooks; 8 best scenarios selected by the jury were published in a form of a brochure, distributed among Wrocław upper secondary schools.
The project implementer was the Wrocław Multimedia Association, which won the competition for non-standard educational activities announced by the City Hall of Wrocław.
