A tourist sales portal with packages of trips, accommodations, attractions and products associated with Wroclaw and Lower Silesia has been launched. It is a common project of the City of Wroclaw and the local government of the Lower Silesia Province.
The dolnyslask.travel.pl portal is supposed to fulfil a number of functions. Firstly, it is an offer for avid tourists. From now on, they can find information about the greatest attractions in Lower Silesia and in the capital of the region in one place.
At the same time, they receive ready packages: accommodation, guide assistance, tickets of admission to selected attractions that will help them plan a trip to Wroclaw or any other part of the province.
Paweł Wybieraj – a member of the management board of the Lower Silesia Province and the head of the Lower Silesian Tourist Organisation – convinces that the packages are offered at optimum prices and that individual parts of the package cannot be acquired at lower rates. This solution makes it also easier to use tourist coupons.
Cezary Przybylski, Marshal of the Lower Silesia Province: ‘This platform is the first solution of this kind in Poland.
Support for the tourist industry
The new website is a support tool for the tourist industry. Jakub Mazur, the deputy mayor of Wroclaw, remarked that it will be an important tool for the promotion of companies from the tourist industry in Lower Silesia, which has earned much lower income due to the coronavirus epidemic. ‘Last year’s occupancy rates in Wroclaw hotels were lower even by 92% in some months. This shows the scale of losses of the hotel industry,’ stresses Deputy Mayor Mazur.
On the day of launch of the portal, there were offers of 1,060 entities in the database.
The new platform also makes it easier to buy regional products associated with Lower Silesia.
Representatives of originators of the portal idea emphasised harmonious co-operation during work on the website.
‘The idea of co-operation between local governments under this project results from the concept of co-operation drawn up in the form of the Wroclaw Tourist Declaration announced by Mayor Jacek Sutryk in June 2020. According to this concept, the strategy of overcoming the pandemic for the tourism sector is based on five pillars: co-operation, good will, responsibility, solidarity, and joint promotion,’ says Jakub Mazur.
The preparation of the website cost 300,000 PLN, which was contributed in equal proportions by local governments of Wroclaw and Lower Silesia. The portal is administered by the Lower Silesian Tourist Organisation.